The effect of involvement on ad judgement in a computer-mediated environment.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:	International journal of advertising : quarterly review of marketing communication V. 29, 1-5 (2010).
Prif Awdur:	Nicovich, Stefan G.
Fformat:	Erthygl
Iaith:	English
Pynciau:	Correlation analysis. Computer & video games. Viral marketing. Online advertising.