Small sounds, big deals phonetic symbolism effects in pricing.

Small sounds, big deals phonetic symbolism effects in pricing.

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Dettagli Bibliografici
Pubblicato in:Journal of consumer research V. 37, 1-4,6 (2010).
Autore principale: Coulter, Keith S.
Natura: Articolo
Lingua:English
Soggetti:
Impact analysis.
Perceptions.
Phonetics.
Consumer behavior.
Prices.
Discounts.