Small sounds, big deals phonetic symbolism effects in pricing.

Small sounds, big deals phonetic symbolism effects in pricing.

सभी संस्करण दिखाएं (2)
ग्रंथसूची विवरण
में प्रकाशित:Journal of consumer research V. 37, 1-4,6 (2010).
मुख्य लेखक: Coulter, Keith S.
स्वरूप: लेख
भाषा:English
विषय:
Impact analysis.
Perceptions.
Phonetics.
Consumer behavior.
Prices.
Discounts.