Small sounds, big deals phonetic symbolism effects in pricing.

Small sounds, big deals phonetic symbolism effects in pricing.

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Detalles Bibliográficos
Publicado en:Journal of consumer research V. 37, 1-4,6 (2010).
Autor Principal: Coulter, Keith S.
Formato: Artigo
Idioma:English
Subjects:
Impact analysis.
Perceptions.
Phonetics.
Consumer behavior.
Prices.
Discounts.