Small sounds, big deals phonetic symbolism effects in pricing.

Small sounds, big deals phonetic symbolism effects in pricing.

Show all versions (2)
Xehetasun bibliografikoak
Argitaratua izan da:Journal of consumer research V. 37, 1-4,6 (2010).
Egile nagusia: Coulter, Keith S.
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Impact analysis.
Perceptions.
Phonetics.
Consumer behavior.
Prices.
Discounts.