Small sounds, big deals phonetic symbolism effects in pricing.

Small sounds, big deals phonetic symbolism effects in pricing.

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Dades bibliogràfiques
Publicat a:Journal of consumer research V. 37, 1-4,6 (2010).
Autor principal: Coulter, Keith S.
Format: Article
Idioma:English
Matèries:
Impact analysis.
Perceptions.
Phonetics.
Consumer behavior.
Prices.
Discounts.