Goal management in sequential choices consumer choices for others are more indulgent than personal choices.

Goal management in sequential choices consumer choices for others are more indulgent than personal choices.

Bibliografische gegevens
Gepubliceerd in:Journal of consumer research V. 37, 1-4,6 (2010).
Hoofdauteur: Laran, Juliano
Formaat: Artikel
Taal:English
Onderwerpen:
Brand preferences.
Consumer behavior.
Objectives.
Correlation analysis.
Decision making.