Goal management in sequential choices consumer choices for others are more indulgent than personal choices.

Dettagli Bibliografici
Pubblicato in:	Journal of consumer research V. 37, 1-4,6 (2010).
Autore principale:	Laran, Juliano
Natura:	Articolo
Lingua:	English
Soggetti:	Brand preferences. Consumer behavior. Objectives. Correlation analysis. Decision making.