Goal management in sequential choices consumer choices for others are more indulgent than personal choices.

Goal management in sequential choices consumer choices for others are more indulgent than personal choices.

Bibliografiset tiedot
Julkaisussa:Journal of consumer research V. 37, 1-4,6 (2010).
Päätekijä: Laran, Juliano
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Brand preferences.
Consumer behavior.
Objectives.
Correlation analysis.
Decision making.