Goal management in sequential choices consumer choices for others are more indulgent than personal choices.

Goal management in sequential choices consumer choices for others are more indulgent than personal choices.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 37, 1-4,6 (2010).
Autor principal: Laran, Juliano
Formato: Artículo
Lenguaje:English
Materias:
Brand preferences.
Consumer behavior.
Objectives.
Correlation analysis.
Decision making.