Goal management in sequential choices consumer choices for others are more indulgent than personal choices.

Bibliographische Detailangaben
Veröffentlicht in:	Journal of consumer research V. 37, 1-4,6 (2010).
1. Verfasser:	Laran, Juliano
Format:	Artikel
Sprache:	English
Schlagworte:	Brand preferences. Consumer behavior. Objectives. Correlation analysis. Decision making.