Designing virtual customer environments for new product development toward a theory.

Designing virtual customer environments for new product development toward a theory.

Bibliografske podrobnosti
izdano v:Academy of management review V. 27, 1-4 (2002).
Glavni avtor: Nambisan, Satish
Format: Article
Jezik:English
Teme:
Product development.
Virtual reality.
Customer relations.
Design engineering.