Designing virtual customer environments for new product development toward a theory.

Designing virtual customer environments for new product development toward a theory.

Bibliografische gegevens
Gepubliceerd in:Academy of management review V. 27, 1-4 (2002).
Hoofdauteur: Nambisan, Satish
Formaat: Artikel
Taal:English
Onderwerpen:
Product development.
Virtual reality.
Customer relations.
Design engineering.