Designing virtual customer environments for new product development toward a theory.

Designing virtual customer environments for new product development toward a theory.

Dettagli Bibliografici
Pubblicato in:Academy of management review V. 27, 1-4 (2002).
Autore principale: Nambisan, Satish
Natura: Articolo
Lingua:English
Soggetti:
Product development.
Virtual reality.
Customer relations.
Design engineering.