Designing virtual customer environments for new product development toward a theory.

Designing virtual customer environments for new product development toward a theory.

Bibliografiset tiedot
Julkaisussa:Academy of management review V. 27, 1-4 (2002).
Päätekijä: Nambisan, Satish
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Product development.
Virtual reality.
Customer relations.
Design engineering.