Designing virtual customer environments for new product development toward a theory.

Designing virtual customer environments for new product development toward a theory.

Bibliographische Detailangaben
Veröffentlicht in:Academy of management review V. 27, 1-4 (2002).
1. Verfasser: Nambisan, Satish
Format: Artikel
Sprache:English
Schlagworte:
Product development.
Virtual reality.
Customer relations.
Design engineering.