Designing virtual customer environments for new product development toward a theory.

Designing virtual customer environments for new product development toward a theory.

Bibliografiske detaljer
Udgivet i:Academy of management review V. 27, 1-4 (2002).
Hovedforfatter: Nambisan, Satish
Format: Article
Sprog:English
Fag:
Product development.
Virtual reality.
Customer relations.
Design engineering.