Designing virtual customer environments for new product development toward a theory.

Designing virtual customer environments for new product development toward a theory.

Dades bibliogràfiques
Publicat a:Academy of management review V. 27, 1-4 (2002).
Autor principal: Nambisan, Satish
Format: Article
Idioma:English
Matèries:
Product development.
Virtual reality.
Customer relations.
Design engineering.