Designing virtual customer environments for new product development toward a theory.

Designing virtual customer environments for new product development toward a theory.

Bibliografiska uppgifter
I publikationen:Academy of management review V. 27, 1-4 (2002).
Huvudupphovsman: Nambisan, Satish
Materialtyp: Artikel
Språk:English
Ämnen:
Product development.
Virtual reality.
Customer relations.
Design engineering.