Designing virtual customer environments for new product development toward a theory.

Designing virtual customer environments for new product development toward a theory.

Библиографические подробности
Опубликовано в::Academy of management review V. 27, 1-4 (2002).
Главный автор: Nambisan, Satish
Формат: Статья
Язык:English
Предметы:
Product development.
Virtual reality.
Customer relations.
Design engineering.