Designing virtual customer environments for new product development toward a theory.

Designing virtual customer environments for new product development toward a theory.

Détails bibliographiques
Publié dans:Academy of management review V. 27, 1-4 (2002).
Auteur principal: Nambisan, Satish
Format: Article
Langue:English
Sujets:
Product development.
Virtual reality.
Customer relations.
Design engineering.