Designing virtual customer environments for new product development toward a theory.

Designing virtual customer environments for new product development toward a theory.

Detalles Bibliográficos
Publicado en:Academy of management review V. 27, 1-4 (2002).
Autor principal: Nambisan, Satish
Formato: Artículo
Lenguaje:English
Materias:
Product development.
Virtual reality.
Customer relations.
Design engineering.