Cumulative timed intent a new predictive tool for technology adoption.

Cumulative timed intent a new predictive tool for technology adoption.

Bibliografiska uppgifter
I publikationen:Journal of marketing research V. 47, 5,6 (2010).
Huvudupphovsman: Van Ittersun, Koert
Materialtyp: Artikel
Språk:English
Ämnen:
Technology adoption.
Bayesian analysis.
Consumer behavior.
Decision making.