The "right" consumers for better concepts identifying consumers high in emergent nature to develop new product concepts.

The "right" consumers for better concepts identifying consumers high in emergent nature to develop new product concepts.

Bibliografiset tiedot
Julkaisussa:Journal of marketing research V. 47, 5,6 (2010).
Päätekijä: Hoffman, Donna L.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Product development.
Personality traits.
Consumer behavior.
Measurement techniques.