The "right" consumers for better concepts identifying consumers high in emergent nature to develop new product concepts.

The "right" consumers for better concepts identifying consumers high in emergent nature to develop new product concepts.

Bibliografische gegevens
Gepubliceerd in:Journal of marketing research V. 47, 5,6 (2010).
Hoofdauteur: Hoffman, Donna L.
Formaat: Artikel
Taal:English
Onderwerpen:
Product development.
Personality traits.
Consumer behavior.
Measurement techniques.