The "right" consumers for better concepts identifying consumers high in emergent nature to develop new product concepts.

The "right" consumers for better concepts identifying consumers high in emergent nature to develop new product concepts.

Bibliographic Details
Published in:Journal of marketing research V. 47, 5,6 (2010).
Main Author: Hoffman, Donna L.
Format: Article
Language:English
Subjects:
Product development.
Personality traits.
Consumer behavior.
Measurement techniques.