APA aipamena

Hoffman, D. L. The "right" consumers for better concepts identifying consumers high in emergent nature to develop new product concepts. Journal of marketing research.

Chicago Style aipamena

Hoffman, Donna L. "The "Right" Consumers for Better Concepts Identifying Consumers High in Emergent Nature to Develop New Product Concepts." Journal of Marketing Research .

MLA aipamena

Hoffman, Donna L. "The "Right" Consumers for Better Concepts Identifying Consumers High in Emergent Nature to Develop New Product Concepts." Journal of Marketing Research, .