Hoffman, D. L. The "right" consumers for better concepts identifying consumers high in emergent nature to develop new product concepts. Journal of marketing research.
Chicago Style (17th ed.) CitationHoffman, Donna L. "The "Right" Consumers for Better Concepts Identifying Consumers High in Emergent Nature to Develop New Product Concepts." Journal of Marketing Research .
MLA (9th ed.) CitationHoffman, Donna L. "The "Right" Consumers for Better Concepts Identifying Consumers High in Emergent Nature to Develop New Product Concepts." Journal of Marketing Research, .
Warning: These citations may not always be 100% accurate.