The comfort food fallacy avoiding old favorites in times of change.

The comfort food fallacy avoiding old favorites in times of change.

Bibliografiska uppgifter
I publikationen:Journal of consumer research V. 36, 5-6 (2010).
Huvudupphovsman: Wood, Stacy
Materialtyp: Artikel
Språk:English
Ämnen:
Preferences.
Product choice.
Psychological aspects.