The comfort food fallacy avoiding old favorites in times of change.

The comfort food fallacy avoiding old favorites in times of change.

Detalhes bibliográficos
Publicado no:Journal of consumer research V. 36, 5-6 (2010).
Autor principal: Wood, Stacy
Formato: Artigo
Idioma:English
Assuntos:
Preferences.
Product choice.
Psychological aspects.