The comfort food fallacy avoiding old favorites in times of change.

The comfort food fallacy avoiding old favorites in times of change.

Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research V. 36, 5-6 (2010).
1. Verfasser: Wood, Stacy
Format: Artikel
Sprache:English
Schlagworte:
Preferences.
Product choice.
Psychological aspects.