Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Bibliographic Details
Published in:Journal of consumer research V. 37, 1-4,6 (2010).
Main Author: Labroo, Aparna A.
Format: Article
Language:English
Subjects:
Consumer behavior.
Brands.
Performance evaluation.
Psychological aspects.