Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Detalhes bibliográficos
Publicado no:Journal of consumer research V. 37, 1-4,6 (2010).
Autor principal: Labroo, Aparna A.
Formato: Artigo
Idioma:English
Assuntos:
Consumer behavior.
Brands.
Performance evaluation.
Psychological aspects.