Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Bibliografische gegevens
Gepubliceerd in:Journal of consumer research V. 37, 1-4,6 (2010).
Hoofdauteur: Labroo, Aparna A.
Formaat: Artikel
Taal:English
Onderwerpen:
Consumer behavior.
Brands.
Performance evaluation.
Psychological aspects.