Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Dettagli Bibliografici
Pubblicato in:Journal of consumer research V. 37, 1-4,6 (2010).
Autore principale: Labroo, Aparna A.
Natura: Articolo
Lingua:English
Soggetti:
Consumer behavior.
Brands.
Performance evaluation.
Psychological aspects.