Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 37, 1-4,6 (2010).
Autor Principal: Labroo, Aparna A.
Formato: Artigo
Idioma:English
Subjects:
Consumer behavior.
Brands.
Performance evaluation.
Psychological aspects.