Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of consumer research V. 37, 1-4,6 (2010).
Príomhchruthaitheoir: Labroo, Aparna A.
Formáid: Alt
Teanga:English
Ábhair:
Consumer behavior.
Brands.
Performance evaluation.
Psychological aspects.