Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of consumer research V. 37, 1-4,6 (2010).
Egile nagusia: Labroo, Aparna A.
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Consumer behavior.
Brands.
Performance evaluation.
Psychological aspects.