Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Half the thrill is in the chase twisted inferences from embodied cognitions and brand evaluation.

Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research V. 37, 1-4,6 (2010).
1. Verfasser: Labroo, Aparna A.
Format: Artikel
Sprache:English
Schlagworte:
Consumer behavior.
Brands.
Performance evaluation.
Psychological aspects.