The transparent supply chain let your customers know everything about where you products come from-before they discover it first.

The transparent supply chain let your customers know everything about where you products come from-before they discover it first.

Bibliographic Details
Published in:Harvard Business Review V. 88, 1-12 (2010).
Main Author: New, Steve
Format: Article
Language:English
Subjects:
Supply chains.
Customer relations.
Technology.
Marketing.