Fuzzy modeling of client preference from large data sets an application to target selection in direct marketing.
Advances in computational methods have led, in the world of financial services, to huge databases of client and market information. In the past decade, various computational intelligence techniques have been applied in mining this data for obtaining knowledge and in-depth information about the clien...
| Published in: | IEEE Transactions on fuzzy systems 9, 1 (2001). |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |