Slogans US and EU legal protection for slogans that identity and promote the brand.

Slogans US and EU legal protection for slogans that identity and promote the brand.

Bibliografske podrobnosti
izdano v:International journal of advertising : quarterly review of marketing communication V. 29, 1-3 (2010).
Glavni avtor: Petty, Ross D.
Format: Article
Jezik:English
Teme:
Brand image.
Slogans.
Trademarks.