Slogans US and EU legal protection for slogans that identity and promote the brand.

Sonraí bibleagrafaíochta
Foilsithe in:International journal of advertising : quarterly review of marketing communication V. 29, 1-3 (2010).
Príomhchruthaitheoir: Petty, Ross D.
Formáid: Alt
Teanga:English
Ábhair: