Strategic decision comprehensiveness and new product development outcomes in new technology ventures.

Strategic decision comprehensiveness and new product development outcomes in new technology ventures.

Detalles Bibliográficos
Publicado en:Academy of management journal V. 47, 1, 4-6 (2004).
Autor principal: Kwaku Atuahene-Gima
Formato: Artículo
Lenguaje:English
Materias:
High techn industries.
Strategic planning.
Market strategy.
Technological planning.