How to save your brand in the face of crisis.

Detaylı Bibliyografya
Yayımlandı:	MIT Sloan management review V. 51, 1-4 (2009).
Yazar:	Johar, Gita V.
Materyal Türü:	Makale
Dil:	English
Konular:	Corporate image. Strategic planning. Public relations. Management of crises. Business communications.