Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Bibliografski detalji
Glavni autor: Kerin, Roger A.
Daljnji autori: Peterson, Robert A. (Robert Allen) 1944-
Format: Knjiga
Jezik:English
Izdano: Boston Prentice Hall c2010.
Izdanje:12th ed.
Teme:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.