Market niche entry decisions competition, learning, and strategy in Tokyo banking, 1894-1936.

Market niche entry decisions competition, learning, and strategy in Tokyo banking, 1894-1936.

Detalhes bibliográficos
Publicado no:Academy of management journal V. 43, 1-5 (2000).
Autor principal: Greve, Henrich R.
Formato: Artigo
Idioma:English
Assuntos:
Niche marketing.
Decision making.
Competitive advantage.
Strategic management.
Banking industry.
Branch banking.
Site selection.