Effects of message framing, vividness congruency and statistical framing on response to charity advertising.
| में प्रकाशित: | International journal of advertising : quarterly review of marketing communication V. 29, 1-2 (2010). |
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| मुख्य लेखक: | |
| स्वरूप: | लेख |
| भाषा: | अंग्रेज़ी |
| विषय: |