Barwise, P. Is your company as customer-focused as you think? MIT Sloan management review.
Chicago-referens (17:e uppl.)Barwise, Patrick. "Is Your Company as Customer-focused as You Think?" MIT Sloan Management Review .
MLA-referens (9:e uppl.)Barwise, Patrick. "Is Your Company as Customer-focused as You Think?" MIT Sloan Management Review, .
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.