Cita APA (7th ed.)

Barwise, P. Is your company as customer-focused as you think? MIT Sloan management review.

Cita Chicago (17th ed.)

Barwise, Patrick. "Is Your Company as Customer-focused as You Think?" MIT Sloan Management Review .

Cita MLA (9th ed.)

Barwise, Patrick. "Is Your Company as Customer-focused as You Think?" MIT Sloan Management Review, .