Marketing healthful eating to children the effectiveness of incentives, pledges, and competitions.

Marketing healthful eating to children the effectiveness of incentives, pledges, and competitions.

Bibliographic Details
Published in:Journal of marketing V. 74, 1-4 (2010).
Main Author: Raju, Sekar
Format: Article
Language:English
Subjects:
Children & youth.
Intervention.
Bayesian analysis.
Social marketing.